Founder’s Story

Bruce Heinrich

Founder & CEO, LEADER Worldwide Chauffeur Services

An avid reader and Kansas City native, Bruce Heinrich has always had a desire to travel and experience the various cultures in this amazing world. This passion took him to Hawaii, where he graduated with a BBA in Marketing from Chaminade University of Honolulu. Only days after graduating, Bruce headed to Tokyo, where he parlayed a two-month modeling gig into a 12-year career working throughout America, Europe and Japan.

While he enjoyed that life, Bruce grew restless and unfulfilled. Seeking his true purpose, Bruce left his home in Chicago for a new start working at the Ritz-Carlton Hotel in Marina del Ray. Bruce discovered the joy of serving others and found his world transformed. He went on to work at Los Angeles’ most prestigious limousine company.

“One man gives freely, yet gains even more; another withholds unduly, but comes to poverty. A generous man will prosper; he who refreshes others will be refreshed.” – Proverbs 11:24-25

Fueled by his passion to serve and his newfound mission, Bruce acted in faith and returned to his hometown of Kansas City in 2000. With a dream, one car and a cell phone, LEADER Limo was born.

He soon opened a storefront office at Kansas City’s exclusive Country Club Plaza, and LEADER quickly grew to become LEADER Worldwide with a global reach leading to its current location at Signature Flight Support at Kansas City’s, Charles B. Wheeler Downtown Airport. Known for its quality operation, Bruce and LEADER Worldwide were twice recognized as “America’s Best” when they received the industry’s most prestigious award, National Operator of the Year.

Regarded as the industry’s expert in customer service training, Bruce leads Chauffeur Training & Management Seminars at he annual International Limousine Show in Las Vegas.

“Businesses don’t do business with businesses, people do business with people. It’s always, always, always about  the people, about the relationships.” – Bruce Heinrich, Founder & CEO

Their passion for service extends into the community and the world. Bruce and LEADER are the Official Partners of The Make-A-Wish Foundation, Big Brothers Big Sisters, The Dream Factory and provide in kind service to a wide variety of nonprofits and charities through out the year.