Bruce Heinrich – Founder & CEO
Kansas City native, Bruce Heinrich has always had a desire to travel and experience the various cultures around the world. This passion led him to Hawaii, where he graduated with a BBA in Marketing from Chaminade University. A 12-year modeling career allowed him to experience the rich international cultures of Europe and Asia, but Bruce grew restless and unfulfilled.
Seeking his true purpose, Bruce sought a new, more meaningful start, working at the Ritz-Carlton Hotel in Marina del Ray. There, he discovered the joy of serving others transformed his world view. He went on to work at Los Angeles’ most prestigious limousine company.
“One man gives freely, yet gains even more; another withholds unduly, but comes to poverty. A generous man will prosper; he who refreshes others will be refreshed.” – Proverbs 11:24-25
Bruce acted in faith and returned to his hometown of Kansas City in 2000, fueled by his passion to serve and a newfound mission. With a dream, one car and a cell phone, LEADER Limo was born.
He soon opened a storefront office at Kansas City’s Country Club Plaza, and LEADER quickly expanded to become LEADER Worldwide with a global reach. Its current worldwide headquarters are based at Signature Flight Support at Kansas City’s Charles B. Wheeler Downtown Airport. LEADER Worldwide has twice been recognized as “America’s Best” when it received the industry’s most prestigious award, National Operator of the Year.
As the PAX innovator, the industry’s expert in customer service training, Bruce leads Chauffeur Training & Management Seminars at the annual International Limousine Show in Las Vegas.
“Businesses don’t do business with businesses, people do business with people. It’s always, always, always about the people, about the relationships.” – Bruce Heinrich, Founder & CEO
Their passion for service extends into the community and the world. Bruce and LEADER provide in-kind service to a wide variety of nonprofits and charities through out the year.