Our Team

Bruce Heinrich – Founder & CEO

Kansas City native, Bruce Heinrich has always had a desire to travel and experience the various cultures around the world. This passion led him to Hawaii, where he graduated with a BBA in Marketing from Chaminade University. A 12-year modeling career allowed him to experience the rich international cultures of Europe and Asia, but Bruce grew restless and unfulfilled.

Seeking his true purpose, Bruce sought a new, more meaningful start, working at the Ritz-Carlton Hotel in Marina del Ray. There, he discovered the joy of serving others transformed his world view. He went on to work at Los Angeles’ most prestigious limousine company.

“One man gives freely, yet gains even more; another withholds unduly, but comes to poverty. A generous man will prosper; he who refreshes others will be refreshed.” – Proverbs 11:24-25

Bruce acted in faith and returned to his hometown of Kansas City in 2000, fueled by his passion to serve and a newfound mission. With a dream, one car and a cell phone, LEADER Limo was born.

He soon opened a storefront office at Kansas City’s Country Club Plaza, and LEADER quickly expanded to become LEADER Worldwide with a global reach.  Its current worldwide headquarters are based at Signature Flight Support at Kansas City’s Charles B. Wheeler Downtown Airport. LEADER Worldwide has twice been recognized as “America’s Best” when it received the industry’s most prestigious award, National Operator of the Year.

As the PAX innovator, the industry’s expert in customer service training, Bruce leads Chauffeur Training & Management Seminars at the annual International Limousine Show in Las Vegas.

“Businesses don’t do business with businesses, people do business with people. It’s always, always, always about the people, about the relationships.” – Bruce Heinrich, Founder & CEO

Their passion for service extends into the community and the world. Bruce and LEADER provide in-kind service to a wide variety of nonprofits and charities through out the year.

Rene’ York – Affiliate Director & Client Solutions

Rene’ has been with the LEADER executive team for more than 10 years and has 20-plus years of experience in the industry.

A graduate from Kansas City’s Dickinson Business College, Rene’ worked in various roles until her first child was born, when she became a stay-at-home mom. As her children grew, Rene’ took on a part-time position as the Executive Assistant to JG Nicolaisen, owner of Mr. Nick’s Limousine Service. She discovered her passion for the transportation service industry and went full-time for the next decade, until Mr. Nicolaisen’s death. She inherited a portion of the business for her dedicated work ethic and and loyalty, but later sold her stake in the company and began her tenure at LEADER.

Rene’ has been married to Daryl for 40 years. They are parents to three children and grandparents of four. Rene’ expresses her dazzling personality through her choice of vibrantly coordinated nail polish. She also prides herself at being a trivia aficionado.

Tamiko Heinrich – President/General Manager

Tamiko is responsible for operations oversight at LEADER Worldwide. She brings 20 years of media production expertise to her management role at LEADER. The organizational skills developed in her former profession, provide invaluable know-how acumen. Tamiko thrives on multi-tasking, high adrenaline-fueled situations. She believes that a can-do attitude is essential in solving logistical challenges.

Tamiko is a devoted wife to Bruce, and a mother to a curious little boy. Outside of LEADER, Tamiko’s interests include traveling, lighthouse exploration, live sporting events, live music and experiencing the country’s eclectic food landscape.

Emily Beeler – Corporate Group Logistics Manager

Emily Beeler has been with LEADER since 2018. She immediately proved her adroit knowledge of the service industry and her client solutions attitude. She loves helping LEADER clients figure out exactly what they need. Emily says, “Whether it’s group transportation, a special occasion, or a trip out of the country, I know we can make it happen!” It’s that mentality that proves why Emily’s responsibilities have expanded to lead our corporate travel division.

When she’s not at work, Emily is usually at home playing video games or reading. Her favorite genre is horror because she loves a good scare! Emily was born in Springfield, MO, but has lived in the KC area since she was two years-old.

Emily has loved animals ever since she was a kid. Growing up, she had a variety of pets, and as an adult, she satiated her canine love as a professional dog walker. She currently has two cats at home that keep her busy enough, but she’s keeping her heart and home open to add a dog to her little fur family, someday.